It is expensive Chuck. $18K for a 10x10 booth space next year. But not exorbitant. I paid about 12K for that much space at Infosec Europe. For $500K you get a keynote speaking slot. A lot cheaper than the $2 million they paid for their private party in a nearby hotel featuring Duran Duran.
I admire their leadership, actually. RSAC is a useless money suck. I don't see it as an egalitarian platform to "celebrate the industry;" more like a Ponzi Scheme to bring money to the crumbling metro that is San Francisco (see exorbitant hotel rates above) and the event organizers.
I agree. Having attended many RSAC's, the cyber space is too large and the more intimate and local conferences are becoming the "must go" show for companies. I still see Palo going back to RSA in the future though, especially on years where they don't launch a high profile advert at the same time.
Well they are either a petulant child or a a crack in the narrative of RSA, exorbitant fees allowing others to follow.
It is expensive Chuck. $18K for a 10x10 booth space next year. But not exorbitant. I paid about 12K for that much space at Infosec Europe. For $500K you get a keynote speaking slot. A lot cheaper than the $2 million they paid for their private party in a nearby hotel featuring Duran Duran.
I admire their leadership, actually. RSAC is a useless money suck. I don't see it as an egalitarian platform to "celebrate the industry;" more like a Ponzi Scheme to bring money to the crumbling metro that is San Francisco (see exorbitant hotel rates above) and the event organizers.
I agree. Having attended many RSAC's, the cyber space is too large and the more intimate and local conferences are becoming the "must go" show for companies. I still see Palo going back to RSA in the future though, especially on years where they don't launch a high profile advert at the same time.